birth of you doula services

The new branding for The Birth of You embodies serenity and elegance, with a whimsical touch that reflects Amanda's love for flowers and all things vintage.

I carefully selected a typeface that balances strength with a natural flow, symbolising the resilience and grace women experience throughout pregnancy and motherhood. Botanical elements unify the design across each logo variation, with the secondary logo featuring a monogram of the letter "B" for "Birth," subtly echoing the silhouette of a pregnant woman.

The brand mark, featuring a custom drawn botanical framed by a vintage oval, adds a timeless yet whimsical touch that works beautifully across various brand elements.

A soothing colour palette of blush, sage green, and fawn was chosen to evoke softness and natural beauty. Blush adds a delicate, nurturing vibe, sage green brings calm and grounding, and fawn introduces warmth with a touch of subtle sophistication.