THE WIRED SALMON

The Wired Salmon is a small-batch pottery studio located in Dunsborough, Western Australia. Specialising in functional ceramics and statement jewellery, Toni brings her unique touch to every piece. From her cosy home studio, she combines her passion for craftsmanship with distinctive slab building and carving techniques, creating pieces that are both beautiful and functional.

In rebranding The Wired Salmon, I aimed to strike a delicate balance between coastal and earthy styles, incorporating Toni's favourite forest green alongside the teals and turquoise found in her work. The result is a harmonious blend of forest and ocean tones.

Inspired by Toni’s distinctive clay markings, I designed a brand pattern that will feature across all branding touchpoints, including the website banner, business cards, and packaging.

To truly capture the essence of Toni and her creations, we conducted a brand shoot in her studio, showcasing her artistry and the unique spirit of The Wired Salmon.